26th March 2014

Twitterview with Adviser-Hub

Following on from previously successful ‘Twitterviews’, Panacea Adviser ran a ‘Twitterview’ with Adviser-Hub on 26^th March 2014 on ‘Using auto-enrolment, the Budget and more to communicate with clients’. 

Using no more than 140 characters per answer, we got the lowdown from Adviser-Hub, who gave their views on marketing opportunities arising from the roll-out of auto-enrolment, manage manage marketing comms effectively and how content marketing can help your business.

If you have any questions on this interview or for Adviser-Hub please comment at the bottom of the page or tweet @AdviserHubUK 

@AdviserHubUK #PTWV How do you see the marketing opportunities arising from the roll-out of auto-enrolment?

A: @PanaceaAdviser Twofold – tell individuals what is involved but don’t forget to target local companies too bit.ly/OZMmve #PTWV

@AdviserHubUK #PTWV Surely companies would already know what they need to do, wouldn’t they?

A: @PanaceaAdviser Don’t be too sure. A letter demonstrating how you could help them certainly can’t do any harm bit.ly/OTWK8d #PTWV 

@AdviserHubUK #PTWV What if I don’t have the time to think about marketing?

A: @PanaceaAdviser Make some. You could use a pre-written generic client guide – say, Income investing – or build a client newsletter bit.ly/1l3CTi2 #PTWV

@AdviserHubUK I’m not a journalist – how would I go about filling a client newsletter?

A: @PanaceaAdviser Use pre-written content, including generic articles on the impact of the Budget or auto-enrolment bit.ly/NzsRsq #PTWV 

@AdviserHubUK #PTWV What things should I bear in mind when putting together a client newsletter?

A: @PanaceaAdviser Understand audience; tailor message; balance content; pick suitable look; remember call to action bit.ly/1g0hCjP #PTWV

@AdviserHubUK #PTWV And what about for building an email campaign?

A: @PanaceaAdviser Build list; plan how to send emails, regularity, content and response handling; define ‘success’ bit.ly/1gXxTpY #PTWV

@AdviserHubUK #PTWV What is the most effective way to use social media to build my business?

A: @PanaceaAdviser See it both as a way of sharing information and reaching out to existing and potential clients bit.ly/1musjmS #PTWV

@AdviserHubUK #PTWV I have started hearing more about ‘content marketing’ but what does it involve?

A: @PanaceaAdviser Creating valuable content to engage with your target audience without actually selling to them bit.ly/OTSQMG #PTWV

@AdviserHubUK #PTWV Why should I look to make professional connections?

A: @PanaceaAdviser A strong connection with, say, a law firm can prove profitable for both you and them bit.ly/1izxT3H #PTWV

That’s great! Thank you @AdviserHubUK for a very informative Twitterview! #PTWV

Auto-Enrolment, Business Development