15th June 2012

Bright Grey: New sales tool to use with your female clients

Getting women interested in protection can be difficult. To help them engage more we've produced a magazine called Cover to Cover. It's full of articles that show the need for protection in general, the amount of under insured women and hints and tips about how to set up a financial safety net.  

Cover to Cover also tells the stories of some of your customers who've used our Helping Hand service to aid their recovery.  These stories come direct from your clients, women who probably didn’t think it would happen to them.  There's also an interview with Judy Gapp, a nurse from RED ARC, the independent care advisory service that Bright Grey works with to offer all our menu plan owners a Helping Hand.

You can use Cover to Cover with new and existing clients.  Use it in face-to-face meetings, mail it to the women on your database inviting them for a review, or simply leave it in your waiting area and let your clients have a browse themselves.

To help you attract female clients before the gender directive deadline on 21 December, order Cover to Cover at www.brightadviser.co.uk/literature

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