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19th September 2025

Inside M&G's investment in music: The Seeker Music strategy explained

Music and long-term investing? Not the most obvious pairing - but it’s one M&G have been backing for five years, with PruFund at the core.

As Kate Russell, Life Investment Office Oversight Analyst, puts it, this is M&G’s business model in action:

- An innovative, creator-led company: Seeker Music
- An asset manager spotting potential and driving growth
- An asset owner – PruFund – deploying large-scale capital to support it

PruFund sits within our £128bn Prudential With-Profits Fund, representing £64bn of that total. With this scale, we’re able to invest in differentiated opportunities like music royalties – aiming to deliver long-term growth opportunities through innovation and collaboration.

Want the full story behind Seeker Music and M&G? Catch the full discussion on You Tube here.

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